Squijit Blog & News

Eco Baby

Eco Baby – making an environmentally thoughtful product!

When I first started designing Squijit I had lots of ideas about colours and textures and general product ‘look’. During the many meetings with the design team, I would ask questions like ‘Can I have a lovely big swirl across the middle of the Squijit clamp?’ or ‘What about this design, can it look like this?’.

I didn’t realise at the time that there’s a lot more to designing an environmentally friendly product than first meets the eye.

Fortunately the Squijit design team had a vast amount of experience in recycling techniques and materials and they knew a thing or two about creating an environmentally responsible and well thought out product. Apparently the key factor to recyclability is to NOT use any ‘mixed materials’.

That you had to really think about mixing different materials in designing a new product had never really occurred to me!

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Visual Stimuli in Children

For little Squijits it’s just a case of black and white!

The inside of our Squijit shades are detailed with beautifully bold patterns and shapes but why is this? Well, it turns out that little ones just love high contrast design AND it’s crucial for infant visual stimulation.

In fact high contrast patterns not only help develop a baby’s brain faster but they also allow them to develop the ability to focus and engage for longer periods of time. And, although it seems slightly contradictory, whilst intensely concentrating their minds are actually able to rest as well!

Vision is the most complex sensory system in the human body and yet it is the least mature one at birth. In fact the eye isn’t even fully developed until the age of 7 years!

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